In normal times, including email marketing in your marketing arsenal is pretty important. But during a crisis, where your marketing budget might be tighter, your other marketing efforts are underperforming, and your customers are wary of being “marketed” to during unsure times, email marketing should be your #1 marketing priority.
Email marketing has the highest ROI of any marketing tactic or channel.
FOR EVERY $1 YOU SPEND ON EMAIL MARKETING, YOU CAN EXPECT AN AVERAGE RETURN OF $42.(DMA 2019)
For comparison you can expect a $2 ROI for every $1 you spend in Google Ads.
Do you need more reasons? Email marketing is:
- Customers want to hear from you
- Builds credibility
- Deepens relationships
- Boosts sales
- Helps nurture relationships
- You own it
- Your list is already engaged
So how do you build an email list? What should you say in your emails?
I answer all these questions (and so much more!) in a webinar I presented recently.
Just CLICK ON THE IMAGE BELOW!
Do you need help with your email marketing strategy?
Do you need help with your email content?
Or maybe you just need some extra eyes on your emails to make sure they’re not ‘tone deaf’ to the current crisis?
CONTACT US NOW – WE’RE HERE TO HELP!